Innovative, custom-built creative space designed to travel the country, expand access to technology, and inspire the next generation of music makers and creators
Fort Wayne, Ind., and Jackson Center, Ohio (May 12, 2026) – Sweetwater, the No. 1 online retailer for music makers, and Airstream®, the iconic manufacturer of world-class recreational vehicles, today debuted the first-ever fully immersive Dolby Atmos® mobile recording studio, custom-built inside a state-of-the-art Airstream. Designed to bring content creation experiences to new communities, the Sweetwater Airstream will embark on its first journey in Summer 2026, stopping at music festivals, schools, trade shows, and iconic recording studios.
“At Sweetwater, we love serving creators one at a time, and hearing about their musical dreams and aspirations. It inspires us as musicians ourselves,” said Sweetwater CEO Mike Clem. “The Sweetwater Airstream honors our history and is built for our future. It gives us an opportunity to meet our customers, shake their hands and say thank you, while sharing stories about how music has impacted our lives.”
The Sweetwater Airstream is a rolling tribute to the passionate communities behind both brands, bringing the experience directly to them. Sweetwater started as a mobile recording studio in 1979, traveling around Fort Wayne to record performances at schools, venues, and churches along the way. Over four decades later, Sweetwater is taking that ethos cross-country to inspire musical journeys at every stop. To find the perfect vehicle,
Sweetwater partnered with Airstream, whose iconic trailers and beloved brand embody the spirit of adventure, exploration, and wonder—the same traits that live in the hearts of creators. Together, they are setting the stage for an adventure that unlocks creativity, self-expression, and musical potential, bringing the Sweetwater DiTerence to communities across America in a whole new way.
A year in the making, the vehicle reflects the collaboration among Sweetwater, Airstream, and Russ Berger Design Group (RBDG). Sweetwater contributed its unrivaled expertise in music gear, sound system design and installation, and understanding of modern creators’ needs. Airstream brought its legacy in crafting mobile spaces that represent exploration, and possibility, while the design of the mobile studio itself was led by RBDG. Drawing on its unparalleled experience as a global leader in Dolby Atmos room design, RBDG shaped the space to deliver the same level of precision, performance, and creative freedom found in professional, fixed immersive studios. RBDG, a longstanding Sweetwater partner, also designed the studios and technical facilities at Sweetwater’s headquarters in Fort Wayne.
Airstream President and CEO Bob Wheeler added, “Airstream has a deep connection to music and the recording industry, with musicians, producers, and songwriters requesting an Airstream studio for many years. The Sweetwater Airstream travel trailer oTers a mobile studio format, supporting artists through the creative process wherever inspiration may strike.”
The Sweetwater Airstream will host workshops, demos, gear exhibits, artist showcases, and immersive sound experiences. Content from select performances and recording sessions throughout the tour will be curated, spotlighting local talent and celebrating regional musical influences. To follow along the journey and get the latest updates from the road, visit: sweetwater.com/airstream.
About Sweetwater
The number one online retailer for music makers, Sweetwater is trusted and beloved by millions of musicians, audio engineers, teachers, band and orchestra directors, and podcasters who rely on the company to help advance their musical and creative journeys. From beginners to rock stars, music makers everywhere seek out Sweetwater’s industry-leading expertise, including in-depth product videos to inform their purchases and unrivaled post-care support. Headquartered in Fort Wayne, Indiana, and founded in 1979, Sweetwater Sound, LLC credits its four decades of growth to its 2,500 employees and its deep understanding of the profound connection that music makers have with their craft, their gear, and the creative process. Sweetwater is amplifying change through music and lifting up communities by creating, empowering, and caring about the music makers of tomorrow and today. For more information, visit Sweetwater.com.
About Airstream
Airstream, manufacturer of the iconic riveted aluminum Airstream® travel trailer, is one of the longest-tenured recreational vehicle manufacturers in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort. Airstream is based in Jackson Center, Ohio. Learn more about Airstream, our dealers, and current travel trailer and touring coach models at airstream.com.
