This year’s NAMM exhibition in Anaheim, California, will take place from April 13th to 15th. The immersive audio and video experience will take place in a specially constructed demo suite featuring 9.1.4 Dolby Atmos Music-enabled PMC monitors that are perfectly suited to mixing music in new immersive audio formats, utilizing UMG’s impressive catalog of Dolby Atmos mixes and artists. NAMM attendees will have the opportunity to experience the immersive and revolutionary sound experience that is equipped in UMG Studios.
At NAMM, UMG and PMC will host a series of high-profile seminars featuring leading lights from the immersive audio mixing and mastering community. These luminaries will share their expertise and highlight best practice when mixing and mastering immersive audio music. The seminars will take place over the three days of the show. Among the distinguished list of speakers taking part are engineers Steve Genewick, Nick Rives and Colin Heldt, as well as a presentation from Dennis Wolfe, UMe’s Senior Vice President of A&R. Additional speakers include producers Andrew Scheps, Mike Miller, Bainz, Gary Lux, Mike Tucci, Aaron Forbes, Moritz Braun and Matt Cerritos; mastering engineers Dale Becker, Ronald Prent; and the team from Infrasonic Mastering.
“NAMM 2023 gives PMC and UMG the perfect opportunity to showcase our important role in the immersive audio market,” says Maurice Patist, President of PMC USA and head of Pro Global. “There is no doubt that PMC monitors are now the de facto standard for immersive audio facilities, not least because, as a technology partner of Universal Music Group, we have been championing this format for music for more than five years. Having a 9.1.4 Dolby Atmos enabled system in our NAMM demo suite will allow visitors to experience this exciting new format by hearing it demonstrated through PMC’s world-class monitoring products.”
Patrick Kraus, UMG’s Senior Vice President of Recording Studios and Archives, added, “We are proud to build on our partnership with PMC to showcase the power of immersive audio at this year’s NAMM conference. By leveraging PMC’s world-class speaker technology and UMG’s extensive catalog of Dolby Atmos Music, we’re bringing the next level of creative possibilities to the forefront. As UMG and our labels continue to push the boundaries of audio technology, this collaboration is just the beginning to our commitment to innovation and excellence in sound quality.”
In addition, Lucid Motors, an automotive partner of UMG, will park a top-of-the-line Lucid Air, complete with a built-in Dolby Atmos music speaker system, at the booth throughout the show to demonstrate the significant impact immersive audio is having within the automotive cabin as Lucid seeks to deliver the ultimate in-car entertainment experience.
For more information, please visit PMC at NAMM 2023 – Booth 15908 or visit www.pmc-speakers.com.