Home » News » “Hosa Origins” Wins Addy & Telly Awards

Documentary tells the story of Hosa’s humble beginnings as the embodiment of the American Dream


Buena Park, CA, April 2022 — Hosa Technology, Inc., the leading provider of analog and digital connectivity solutions for the modern musician, has received award-winning recognition for its short documentary, “Hosa Origins”, released in 2021.

“Hosa Origins” tells the story of Sho Sato, founder of Hosa Technology, and how circumstances across the years took him from repairing audio equipment at an American military base in Japan, to taking a job in the United States, to starting his own business that would eventually become synonymous with the audio industry. In every way, it’s the story of the American Dream, with a sentimental pulse that can be felt and understood by any audience. The story is told through Sho, his daughter and current Hosa CEO Mayumi Allison, and a collection of long- standing Hosa employees and representatives. It was produced in collaboration with Kristen Aldridge and Original Stories Media.

For the 20-minute documentary, Hosa won a national silver Telly award for General Documentary Branded Content. The Telly Awards annually showcases the best work created within television and across video, for all screens including non-broadcast video and television programming. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

Adding to the recognition it had already received, “Hosa Origins” also won a Los Angeles Bronze Addy award for Film/Video/Sound Branded Content. The American Advertising Awards (Addy) is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions.

“When we completed Hosa Origins and debuted it at NAMM during a pandemic, we were so proud of the story it told,” adds Mayumi Allison, Hosa’s Chief Executive Officer. “There was a lot of amazing feedback from our peers in the industry, but these media awards really showcase the wider impact a story like ours can have.”

The full-length documentary can be viewed on the Hosa YouTube channel.

About Hosa Technology

Headquartered in Buena Park, CA, Hosa Technology, Inc. is the leading supplier of analog and digital connectivity solutions to the musical instrument and professional audio industries. Since the company’s inception in 1984, Hosa Technology’s consumer-driven inventory has expanded to include a full line of audio, video, and computer products. Enthusiasts and professionals alike rely upon Hosa Technology to deliver world-class performance and value both on the stage and in the studio. For more information about Hosa Technology, please visit hosatech.com.

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