Let's face it, many artists lack follow-through and this is a big problem that has limited their success. As direct-to-fan sales become ever more important to an artist's survival, one thing sticks out more than ever: Most artists are not natural marketers. Musicians want to spend their time making music, and after giving away their music, most don't have the time, discipline, or know-how to follow up and capitalize on their newly captured fans.
To address this problem, Nimbit has unveiled the first of many new features that take a different approach to direct-to-fan tools.
"We know that when artists follow up with an offer after giving away tracks, they create new sales from new fans, but not enough artists do that," explains Nimbit president and cofounder Phil Antoniades. "We needed to make it easy for them to set up a promotion that will automatically follow up and drive a new fan to a sale. It's up to us to create tools that drive best practices and create supportive customer relationships, and that's the new vision that's guiding the development of the Nimbit platform."
Nimbit's new Promo Tool walks the artist through setting up a variety of discounts, offers them an easy way to add a personalized video, and gives them a multitude of channels to push and promote their offer through Facebook, Twitter, email, text codes, and embeddable widgets. It then lets the artist set up an automated follow-up offer or reward with a personal message to further engage their fans and drive sales.
Some examples of how artists can use the Promo Tool include:
* Sharing a free download and then automatically following up with a discount on the full album at a specified time
* Offering a discount on an item, then rewarding fans who purchase with a thank you message and a free bonus
The Nimbit Promo Tool is available in both NimbitFree and NimbitPlus accounts. NimbitFree customers are limited to only one active promotion at a time. For more information or to sign up, please visit www.nimbit.com.
About Nimbit - Nimbit, a PreSonus company, is the industry's premier direct-to-fan commerce and promotion platform. Nimbit provides the easiest solution for self-managed artists, managers, churches, schools and universities to sell and promote music, audio, merchandise, and more, while simultaneously enabling artists to build relationships with fans and supporters. For more information, please visit www.nimbit.com.
About PreSonus - Founded in 1995, PreSonus Audio Electronics, Inc., is a leading designer and manufacturer of audio-recording software, hardware, and related accessories. PreSonus software, microphone preamps, signal processors, digital audio interfaces, mixers, control surfaces and other products are used worldwide for recording, sound reinforcement, broadcast, sound design, and Internet audio.