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LOUD and Avid Announce Licensing Agreement
12/14/2009
Authorizes Connection Between Pro Tools M-Powered 8 and Onyx-i Series Mixers
WOODINVILLE, WA – December 14, 2009 – LOUD Technologies Inc. (parent company of Mackie®) today announced it has signed an agreement with Avid® that licenses the use of Mackie’s new Onyx™-i Series Firewire Recording Mixers with Avid Pro Tools® M-Powered™ 8 software.
To enable use with Pro Tools M-Powered 8, users will need to purchase the Mackie Universal Driver upgrade ($49.99 USD) at www.mackie.com. Once the driver is downloaded and installed, the Onyx 820i, 1220i, 1620i and 1640i mixers can be used with Avid Pro Tools M-Powered 8 software.
“For years, Mackie customers have wanted to combine the familiar workflow of an analog mixer with the world’s most popular DAW,” remarked John Boudreau, VP of LOUD’s Music Gear group. “Through our newly-signed agreement with Avid, Mackie’s Onyx-i mixers now make this possible.”
Chris Gahagan, Senior Vice President of Products at Avid said, “Avid has made openness a key component of its ongoing strategy, and this agreement with LOUD is a perfect example of how we continue to open up our ecosystem. As joint developers of the HUI protocol, Avid and LOUD have a history of working productively together, and we’re pleased to be working together on this latest endeavor to provide our customers with more choice and flexibility when it comes to unleashing their creativity.”
Mackie Onyx-i Series FireWire Recording Mixers are now available at Mackie-authorized dealers worldwide. For more information on this series, please visit http://www.mackie.com/onyxiseries.
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About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit http://www.avid.com/, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.
About Mackie
Mackie, a LOUD Technologies Inc. brand, is known worldwide as a leading developer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities and sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. For more information visit: www.mackie.com.
Mackie is a registered trademark of LOUD Technologies Inc. in the United States, European Union and other countries. All other trademarks are the property of their respective owners.
About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.
Back WOODINVILLE, WA – December 14, 2009 – LOUD Technologies Inc. (parent company of Mackie®) today announced it has signed an agreement with Avid® that licenses the use of Mackie’s new Onyx™-i Series Firewire Recording Mixers with Avid Pro Tools® M-Powered™ 8 software.
To enable use with Pro Tools M-Powered 8, users will need to purchase the Mackie Universal Driver upgrade ($49.99 USD) at www.mackie.com. Once the driver is downloaded and installed, the Onyx 820i, 1220i, 1620i and 1640i mixers can be used with Avid Pro Tools M-Powered 8 software.
“For years, Mackie customers have wanted to combine the familiar workflow of an analog mixer with the world’s most popular DAW,” remarked John Boudreau, VP of LOUD’s Music Gear group. “Through our newly-signed agreement with Avid, Mackie’s Onyx-i mixers now make this possible.”
Chris Gahagan, Senior Vice President of Products at Avid said, “Avid has made openness a key component of its ongoing strategy, and this agreement with LOUD is a perfect example of how we continue to open up our ecosystem. As joint developers of the HUI protocol, Avid and LOUD have a history of working productively together, and we’re pleased to be working together on this latest endeavor to provide our customers with more choice and flexibility when it comes to unleashing their creativity.”
Mackie Onyx-i Series FireWire Recording Mixers are now available at Mackie-authorized dealers worldwide. For more information on this series, please visit http://www.mackie.com/onyxiseries.
###
About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit http://www.avid.com/, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.
About Mackie
Mackie, a LOUD Technologies Inc. brand, is known worldwide as a leading developer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities and sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. For more information visit: www.mackie.com.
Mackie is a registered trademark of LOUD Technologies Inc. in the United States, European Union and other countries. All other trademarks are the property of their respective owners.
About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.
