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“Focus on the music first, use what you’ve got, experiment like crazy, and be true to the song. Don’t kill the soul of the song by trying to perfect the engineering side of it—get it down as true as you can, while the life is still in it.”- Kim Wilson of the Fabulous Thunderbirds

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Editors' Blogs

The Auto-Tune Meme (Video)

November 16, 2009

Much has been written about Auto-Tune in the mainstream media. Whether you love or hate the tool (and its effect), the public beyond recording engineers, producers and musicians has become hyper-aware of its use. And many people are starting to get annoyed. 

A friend sent this video along this morning, and I thought those of you who find the T-Pain effect annoying might find this interesting. Though the video is humorous (and features "Weird Al" Yankovic--awesome!), it poses an interesting idea of where we are in the cycle of the Auto-Tune meme, referencing the history since Cher's release in 1998, and that we may soon reach a point of equilibrium. The effect will not go away, but rather be less overused and more balanced.

In the meantime, enjoy the video (5:52).

-Justin Peacock

Know Your Meme: Auto Tune (featuring "Weird Al" Yankovic) from Rocketboom on Vimeo.

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